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Good Keywords
Target the wrong keywords and all your efforts will be in vain.
Choose the right keywords, and you'll see your traffic skyrocket.
Therefore, think long and hard on what keywords people are likely
to use to find you.
Have you ever heard from someone who attained a top 10 position
in a major search engine and the person was elated at how much new
traffic flooded into his or her Web site. Sure - you'd expect them
to be happy with such an outcome, right? But sometimes you hear
from someone else who also achieved a top 10 ranking but they become
disappointed when just a handful of visitors show up. How can two
people achieve high rankings and have such markedly different outcomes?
Simple. The person in the first example selected a keyword or phrase
that many people are searching on, and the second did not!
The question to ask yourself is how do you really know if you're
optimizing your pages for keywords that Web surfers are looking
for? There are several good techniques you can apply to determine
what people might be searching for:
a) Put yourself in their shoes and brainstorm.
b) See what keywords your competitors are targeting to spur new
ideas.
c) Organize and focus your keywords into short phrases, etc.
However, the best way is to stop guessing and actually SEE what
people are searching for. That's why we recommend a service which
you can try for free at: WORDTRACKER.
After you use this service, you'll soon have a list of dozens, if
not hundreds of keyword phrases you could target on all of the search
engines. The service illustrates what we've told customers for years:
not everyone is competing for the exact same keywords! There are
literally 1000's of opportunities available for any business. Find
YOUR niche, make sure it's one that people are looking for, then
pursue it! Here is just an example of what they are offering: these
are only 50 keywords from the list of 500 most popular, taken from
5,585,132 queries for March 23, 2002 (this if offered as their trial
service, think about what they are offering as a regular 'paid'
service!!!):
Pos Count Keyword
=============================
1 1897 google
2 1779 ebay
3 1751 yahoo
4 1725 april fools
5 1661 hotmail
6 1578 Pictures
7 1455 jokes
8 1431 lyrics
9 1361 hotmail.com
10 1338 dictionary
11 1219 yahoo.com
12 1202 maps
13 1185 song lyrics
14 1041 games
15 1026 www.hotmail.com
16 1018 Attorney
17 983 morpheus
18 949 prom dresses
19 941 search engines
20 895 www.yahoo.com
21 867 jobs
22 854 weather
23 819 mapquest
24 761 driving directions
25 753 music
26 727 wallpaper
27 700 travel
28 698 clip art
29 679 snes roms
30 667 Free People Search
31 643 background checks
32 637 recipes
33 629 kazaa
34 613 ask jeeves
35 611 baby names
36 602 Song Lyrics
37 598 warez
38 589 mp3
39 584 quotes
40 575 poems
41 547 parent
42 534 Free Download Music
43 525 author
44 522 free clip art
45 521 jeff gordon divorce
46 518 used cars
47 516 winzip
48 504 google.com
49 504 dogs
50 496 free clipart
Bonus Tip: Some of the keywords are going to be much more competitive
than others. For example, ranking well on the single word "travel"
will be much more difficult than ranking in the top 10 for "Caribbean
cruises." Remember that single keywords usually return the
least targeted leads. If someone is searching on just plain old
"travel" are they:
a. Helping their child with a paper on some aspect of "travel"
b. Looking for the "travel channel"
c. Looking to plan a vacation cruise?
d. Day dreaming about time travel?
e. Looking for driving directions for their travel across the country?
f. Looking for a travel club such as AAA?
g. Looking for the perfect backpack or hiking supplies for a travel
expedition?
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